It's a universal symbol of care, and people are challenged to build their very own special heart based on something that is personal for them and close to their own heart. It’s the thought and bringing joy to others that counts.

When it comes to giving a gift, size doesn’t matter.

The scheme has already seen over 6.5 million sets donated to children globally and this year the group aims to spread the power of play to another 1.5 million children in hospitals, children’s homes or vulnerable communities here and across the world.įor every heart built and shared on social media or on Lego Life using the hashtag #BuildToGive before 31st December, the LEGO Group will donate a box of the much-loved building blocks to a child in need. It really is quite simple, build a heart shape out of Lego pieces, no matter how big or small, intricate or basic, post a picture of it on social media and in return a needy child somewhere in the world will receive a Lego set.īack for the seventh year, the initiative was launched by presenter and author Katie Piper at London’s South Bank yesterday (Tues). The LEGO Group is bringing back it’s Build To Give campaign and is offering the public the chance to join in and embrace the spirit of Santa. While for many families Christmas is a magical season filled with gifts and games galore, it will be a difficult time for others this year, especially for those with young children.

If the gift of giving fills your heart with joy, then dust off your Lego bricks and earn a special play present for a vulnerable child.

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